Privacy Policy

Effective Date: December 10, 2025

This Privacy Policy describes the data protection practices of Pure Analytical Laboratories, LLC, d/b/a Pure Labs (“Pure Labs,” “we,” “us,” or “our”). This Privacy Policy applies to information that we collect and use about you when you access or use the Pure Labs website, https://pureanalyticallabs.com/ (the “Website”). We refer to the provision of the educational resources available on the Pure Labs website collectively as the “Services."

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE WEBSITE. BY ACCESSING OR USING THIS WEBSITE, YOU AGREE TO THIS PRIVACY POLICY. THIS POLICY MAY CHANGE FROM TIME TO TIME (SEE TERMS OF USE, NOTICE AND REVISIONS SECTION BELOW). YOUR CONTINUED USE OF THIS WEBSITE AFTER WE MAKE CHANGES IS DEEMED TO BE ACCEPTANCE OF THOSE CHANGES, SO PLEASE CHECK THE POLICY FREQUENTLY FOR UPDATES.

The Website is not directed to persons under 16 and Pure Labs does not knowingly collect or solicit personal information from children or knowingly allow such persons to register. If you are under 16, please do not attempt to register for the Website or send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 16 may provide any personal information to or on the Website. In the event that we learn that we have collected personal information from a child under the age of 16 without verification of parental consent, we will delete that information as quickly as possible. If you become aware that a child has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Privacy Policy.

When you visit the Website, you provide us with two types of information: (1) website usage information that is collected by us as you interact with the Website, and (2) personal information that you may knowingly choose to disclose as part of your use of the Website.

Automatic Data Collection

• Cookies and Web Logs: When you enter the Website as a visitor, we may collect your browser type and IP address. In addition, we may store certain information from your browser using "cookies." A cookie is a data file containing a string of characters that uniquely identifies your browser and is stored on your computer. We may use cookies to improve the quality of our service by storing user preferences, personalization features and other information about the user. You can remove or block cookies using the settings in your browser if you want to disable this convenience feature. In addition, our web logs automatically record information that your browser sends whenever you visit a website. These web server logs may include information such as the URL of the web page you have requested, your IP address, your browser type, your browser language, the date and time of your request to be served a certain page and one or more cookies that may uniquely identify your browser. We may also record information about the URL from which you came to the Website if the associated website contained a direct link to the Website.
  
  
• Web Beacons: Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Pure Labs, for example, to count users who have visited those pages or for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Search engines and other sites not affiliated with Pure Labs - including archive.org, google.com, and groups.yahoo.com - archive or otherwise may crawl the Website and make available content from the Website.

Information in your subscription profile that you choose to include is used only by Pure Labs for its own internal purposes. We may use your name and email address to provide information, products, or services that you request from us, to send you notifications regarding changes to the Website, or to send you notifications regarding industry updates and other developments that we think you might be interested in learning about. You always have the ability to opt out of receiving such communications and/or to delete your information by contacting DPA@ivlabs.com and requesting the deletion of your e-mail address from Pure Labs’ e-mail list.

Pure Labs may use information about you or your movement or activities within the Website in an anonymous, aggregate manner that does not disclose your identity or any personally identifiable information for purposes of determining how the Website is being used and improving the Website’s content and/or performance.

We will not share your personal information with any third parties except as described in this Privacy Policy. Pure Labs also does not sell your personal information with third parties for marketing, sales or other purposes. Pure Labs shares your information with third parties only in the limited circumstances described below, in which Pure Labs believes that such disclosure is reasonably necessary to provide a service, is legally required or is permitted by you.

• Pure Labs may provide information to Pure Labs’s own employees and service providers to help us operate the Website and to provide the educational services to you that are offered through the Website. This type of sharing may include disclosures to third parties who host the Website, help deliver e-mail updates or otherwise provide back-end services. These providers will only be able to use such information subject to Pure Labs’s rights to do so and only for the purposes of performing the services that Pure Labs contracts with them to provide on Pure Labs’s behalf.
  
  
• Pure Labs may be required to disclose personal information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We do not reveal information unless we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards.
  
  
• We may share personal information when we believe it is necessary to comply with law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Website, or to prevent imminent harm to any person or group of people. This may include sharing information with other companies, lawyers, agents or government agencies.
  
  
• In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Pure Labs’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, your registration information may be transferred to the successor-in-interest so that the Website can continue to operate. If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  
  

SECURITY

INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION

The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in, where we have operations. If you are located in the European Union (“EU“), your personal information may be processed outside of the EU, in most instances in the United States; these international transfers of your personal information are made pursuant to appropriate safeguards, specifically the standard data protection clauses adopted by the European Commission. If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this privacy policy.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and the applicable legal requirements.

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

• Right of access and transferability: The right to obtain access to your personal information along with certain information, and to receive that personal information in a commonly used format and to have it transported to another data controller.
• Right to rectification: The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete.
• Right to delete: The right to have your personal information deleted without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.
• Right to restriction: The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information.
• Right to object: The right to object, on grounds relating to your particular situation, to the processing of your personal information, and to object to processing of your personal information for direct marketing purposes, to the extent it is related to such direct marketing.

If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy. Upon request, we will provide you with information about whether we hold any of your personal information. You may access, correct or request deletion of your personal information by contacting us at DPA@ivlabs.com. We will respond to your request within 30 days.

If you reside in the European Union (EU), the Company is the controller of your personal information for purposes of European data protection legislation. You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available at ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

• You may send us an email at DPA@ivlabs.com to request access to or correct any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
  
  
• You can have your information deleted and/or remove your information from our e-mail list by notifying the Company of such request at DPA@ivlabs.com. We cannot delete your personal information except by also deleting your user account.
  
  
• The help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

The Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies, and Pure Labs does not accept any responsibility or liability for their policies or for the content. Pure Labs encourages its visitors to be aware when they leave the Website and to read the privacy statements of each website they visit.

Your use of the Website, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms of Use. We reserve the right to change our Privacy Policy and our Terms of Use at any time. All changes are effective immediately when we post them and apply to all access to and use of the Website thereafter. Your continued use of the Website following the posting of a revised Privacy Policy means that you accept and agree to the changes. We encourage you to refer to this page on an ongoing basis so that you are aware of and understand our current Privacy Policy. Unless stated otherwise, the current Privacy Policy applies to all information that we have about you and your account.

If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.

To report any violations of this Privacy Policy or if you have any questions or comments about this Privacy Policy, you may contact Pure Labs’s Data Protection Officer, Justin Yalung, at DPA@ivlabs.com or by writing to us at Privacy Matters, Pure Analytical Laboratories, LLC, D/B/A Pure Labs, 1751 Loretta Ave, Feasterville, PA 19053.